From Chapter 1:
But the story was a stock jest long before it was associated with Raleigh. The earliest example of it occurs in the "Jests" attributed to Richard Tarleton, the famous comic performer of the Elizabethan stage, who died in 1588—the year of the Armada. "Tarlton's Jests" appeared in 1611, and the story in question, which is headed "How Tarlton tooke tobacco at the first comming up of it," runs as follows:

From Chapter 5:
The French traveller, Sorbière, who visited London in 1663, declared that the English were naturally lazy and spent half their time in taking tobacco. They smoked after meals, he observed, and conversed for a long time. "There is scarce a day passes," he wrote, "but a Tradesman goes to the Ale-house or Tavern to smoke with some of his Friends, and therefore Public Houses are numerous here, and Business goes on but slowly in the Shops"; but, curiously enough, he makes no mention of coffee-houses. A little later they were too common and too much frequented to be overlooked. An English writer on thrift in 1676 said that it was customary for a "mechanic tradesman" to go to the coffee-house or ale-house in the morning to drink his morning's draught, and there he would spend twopence and consume an hour in smoking and talking, spending several hours of the evening in similar fashion.